.2024 has been actually a volatile year for adtech funding.U.S.-focused adtech startups, when familiarized to getting billions in equity capital every year, have actually brought up virtually $360 thousand until now this year, placing it on the right track to become the industryu00e2 $ s slowest year in over a years, every Crunchbase records. That decline is due to market concentration, improved regulatory stress, as well as economic uncertainties.ADWEEK spoke with 5 VCs that continue to invest in adtech firms, in spite of these problems, about what they are actually looking for and what they stay clear of. Probably unsurprisingly, these capitalists are actually targeting chances in privacy-focused innovations and industry-specific places like connected television.